When it comes to buying a home, 88% of buyers turn to real estate professionals for guidance.
This stat alone underscores just how essential agents remain in the process, even in an era of online listings and digital transactions.
That’s according to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, which once again proves that, despite shifts in technology and consumer behavior, real estate agents continue to play a pivotal role.
But there’s a disconnect between what buyers want most from their agents and what they’re actually getting.
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